Character guide for Billionaire Boy by David Walliams.
Despite being the richest boy in England, Joe is lonely, awkward and desperate for real connection. His generosity is genuine but his wealth makes genuine friendship nearly impossible — people want what he has, not who he is.
Joe's true friend — cheerful, unpretentious and content with very little. Bob likes Joe for himself and is not impressed by money or possessions.
Joe's well-meaning but clueless father. He believes every problem can be solved by spending more money. His arc involves learning what his son actually needs.